Custom sales CRM
A workspace built around your sales process, with leads, pipeline stages, calls, follow-ups and proposals arranged the way your team works.
- Pipeline views by team and rep
- Automatic follow-up reminders
- AI-suggested next actions
Specialty · Sales organizations
Custom sales software shaped around how your Austin team sells
Whether your reps work the phones from an office in East Austin, sell remotely across Texas or knock doors in Cedar Park and Kyle, they need one place to work. Generic CRMs cover the pipeline and leave the rest to spreadsheets. We build sales platforms that follow a rep from first application to final commission check.
What slows sales teams down
No clear picture of activityManagers stitch together calls, knocks and deals from three different exports.
Closed deals that go nowhereOperations has to ask what was sold before the customer gets anything.
Payroll argumentsReps question every commission because the math lives in a spreadsheet.
New hires slow to produceTraining happens in one app while selling happens in another.
software examples
The top 5 sales systems we build
These are the systems sales teams ask us for most. Each one is built around your process and connected to the tools you already use.
Door-to-door and territory apps
A phone-friendly app that gives field reps their territory, a map of doors, visit logging and booked appointments that reach the office right away.
- Assign and balance territories
- Log every door and visit
- Runs on any smartphone
Commission tracking
Pay calculated from deals that are actually signed and paid, including splits and overrides, with clear statements each rep can check.
- Split and override rules
- Statements reps can review
- Pay released once the customer pays
Rep recruiting, onboarding and training
Applicants move through hiring, onboarding and training inside the same platform they will sell from, so day one feels familiar.
- Applicant tracking
- Step-by-step training paths
- Sign-off required before first sale
Proposals, contracts and e-sign
Reps build proposals from approved pricing, customers sign online, and a signed and paid contract kicks off delivery and commissions on its own.
- Proposal templates from your pricing
- Online signatures
- Signed and paid triggers delivery
beyond the top five
Beyond these five, we build what your sales floor runs on.
Solar installers, home service companies, insurance agencies, B2B software teams and telecom resellers all sell in their own way. Whatever your managers track today, we can fold it into one platform your reps open every morning.
Describe what you need →- Round-robin lead assignment
- Team leaderboards and contests
- Dialer connections
- Appointment booking for setters
- Coaching dashboards for managers
- Customer welcome portals
- Dealer and referral partner portals
- AI call and note summaries
- Anything else you can describe
built by our team
All highlighted work →See it in a real system
Built · Sales organizationRep HubFrom joining the sales team to delivering the sale, in one connected platform.View the project → When does a custom CRM make more sense than a subscription?
When your sale depends on more than the pipeline. If recruiting, training, territories, delivery or commissions all matter, one custom platform keeps them on a single record instead of spreading them across several tools that never quite agree.
Can field reps use it while they knock doors?
Yes. We build mobile-first screens for territories, door logging and appointment booking that work on the phone a rep already carries.
Can you show us sales software you have built?
Rep Hub is our sales platform. It brings together recruiting, training, the rep workspace and contracts, and a signed and paid deal triggers delivery and commissions.
Will it work with our dialer, calendar and payment tools?
In most cases. We connect dialers, calendars, payment processors, accounting and e-signature tools where the vendor's APIs or integration options allow.
our other specialties
One team, every kind of business
Healthcare, manufacturing and sales are our specialties. We build custom software for every other industry too.
Start with the problem. We'll build the possibility.
Tell us what slows your team down. We'll map it with you and suggest a useful first release, whether you're in Austin or anywhere in Greater Austin.